How to Set up the AdRoll Integration

Oktopost allows you to use AdRoll in order to retarget anyone who clicks on links that were shared using the platform.

To enable this integration, simply head over to the Integrations tab in your account and configure the AdRoll integration. You will be required to enter your Advertiser and Pixel IDs, which can be found on your AdRoll account - see below.

You will also be required to set up a CNAME for your Oktopost account, if you have not done so already.

Once configured, Oktopost will trigger your AdRoll Smart Pixel whenever a user clicks on a link that you shared using the platform. For each URL that Oktopost redirects, the information will be recorded by AdRoll, allowing you to retarget the users who clicked based on the social source parameters as mentioned below.

How to Create AdRoll Segments Based on Social Clicks

To create segments on AdRoll based on Oktopost clicks you will need to use URL Segments and configure each segment according to your desired use-case and the following URL structure:

http://[YOUR CNAME]/social/[NETWORK]/[CAMPAIGN NAME]/[SOCIAL PROFILE]?utm_medium=Social&utm_source=[NETWORK]&utm_term=[CAMPAIGN TAGS]&utm_campaign=[CAMPAIGN NAME]

For example:

http://ok.ocean.com/social/Twitter/Short-Form-Blogs/Ocean-s-Twitter?utm_medium=Social&utm_source=Twitter&utm_term=blog,short&utm_campaign=Short-Form-Blogs

Below you'll be able to find a full list of parameters available on each redirect URL, which you can use in order to create more advanced segments in AdRoll:

Parameter Definition
utm_medium Will always be "Social"
utm_source The social network name: Twitter, Facebook, LinkedIn, Google
utm_term A comma separated list of campaign tags
utm_campaign The Oktopost campaign name
utm_content The source of the post: UI, Api, Autoposter, Bookmarklet, Board
okt_campaign_id The Oktopost campaign Id
okt_profile_name The name of the profile that was used to send the message
okt_profile_id The Id of the profile that was used to send the message
okt_poster_name The name of the user who posted the message
okt_poster_id The Id of the user who posted the message
okt_post_id The Id of the Oktopost post
okt_message_id The Id of the Oktopost message
okt_remote_url The link to the post on the social network site

Feedback and Knowledge Base