The Oktopost Social Advocacy Board allows you to easily share content with your advocates. The board is designed to fit into your existing workflow or run your own separate advocacy program within Oktopost. This article describes the different methods you can use to manage the content on your social boards.
Once a board is created you will be able to manage all of the messages in that board using the Messages tab within that board. To reach the Messages tab simply head over to Advocacy, select the board and navigate to Messages.
The Messages tab, in a similar way to Message Assets in your Oktopost campaigns, allows you to view, create, edit and delete messages that appear on your board.
How to create a new message
- Click on the New Message button.
- Select the social network the message will be shared in.
- Select the campaign you want the message to be associated with.
- Enter the message text, link or image.
- Select the time and date you want the message to be published to the board.
- Select the topics this message will be associated with.
- Click Save.
Selecting messages from existing campaigns
You can also add messages from existing campaigns by first selecting the campaign and then choosing from the message assets selection.
Copying messages to the board
Oktopost also allows you to copy existing messages from your campaigns onto each board. This action can be done via the Message Assets tab or the scheduling console.
Once one or more messages have been selected you will notice a Copy icon that will allow you to choose the board, schedule and topics for the selected messages.
Please note that copying messages will NOT create duplicate messages so you do not have to worry about selecting the same message several times.
Advocacy messages have two available statuses: Scheduled and Published. Scheduled means that the message will be available at the planned publish date and Published means that the message is already available for sharing.
Please note that if an advocate has already shared or discarded a message, it will not show on his or her board even though the message has been published.
Message Expiration Period
Advocacy messages can have an expiration date which can be set either individually or per board. To set the expiration per individual message select the Add Expiration Date option in the post console when creating the message and select one of the time periods or create your own custom date.
To set the expiration date for an entire board head over to the Settings tab of a social advocacy board and under Default post expiration period select one of the time periods.
By default, advocates will receive daily notifications about new items that were recently added and were not already shared by them. Each advocate can control the notification preferences from the Settings tab inside their individual Board.
Each message can be associated with one or more topics which the advocates can filter from. Topics can be assigned directly from the same menu used for copying messages or when creating a new message.
Please note that since topics are used by advocates the subjects should be clear and kept to a minimum in order make filtering easier.