Conversion Tracking With Marketo Forms 2.0

Marketo Forms 2.0 allows you to create forms and embed them on any website or landing page. This functionality can also be extended by using a JavaScript API in order to improve user-experience.

One of the most common examples in which the JavaScript API can be used to improve the user experience is by hiding the web form and showing a thank-you message after a successful form submission, instead of redirecting the user to a thank-you page.

This short guide is meant for users with basic programming knowledge and provides an example on how to trigger Oktopost conversions programmatically using Marketo's JavaScript API.

Getting Started

To get started, you will need to make sure the Oktopost tracking code is available on the web page that the form is embedded on.

Once the code is embedded on the web page you're working on, you will have access to the _oktrk JavaScript API. Generally, in order to trigger an Oktopost conversion with JavaScript you would have to trigger the following code:

<script>
_oktrk('send', { 
	tag: 'TAG_NAME'
});
</script>

This code will create a conversion in Oktopost, assuming that the user had previously clicked on an okt.to link. The TAG_NAME can be replaced according to the conversion type you wish to track e.g. Download, Signup etc.

Putting It All Together

To use the code above with Marketo Forms 2.0 JavaScript API you will need to make sure the web form is submitted first using the onSuccess() callback.

By triggering the conversion following a form submission you're enabling Oktopost to capture the lead information entered within the form and associate it with the conversion. Here's a full example:

<script src="//app-xxxx.marketo.com/js/forms2/js/forms2.js"></script>
<form id="mktoForm_1001"></form>
<script>
MktoForms2.loadForm("//app-sjst.marketo.com", "000-XXX-000", 1001, function (form) {
	form.onSuccess(function (values, followUpUrl) {
		_oktrk('send', { 
			tag: 'TAG_NAME'
		});

		return false;
	});
});
</script>

Note that if the conversion code is used without a prior form submission it would result in anonymous conversions in your Oktopost account.

Integrations

  1. How to Set Up The Marketo Integration
  2. How to Set up Social Insights for Salesforce.com
  3. How to Set up Data Sync for Salesforce.com
  4. How to Set Up The Eloqua Integration
  5. How to Set Up the HubSpot Integration
  6. How to Set Up The Salesforce Integration
  7. How to Find the Security Token in Salesforce.com
  8. How to Set Up the Bitly Integration
  9. How to Set Up the Feedly Integration
  10. How to Set Up the Act-On Integration
  11. Feedly Custom Sharing with Oktopost
  12. Act-On Integration: Segmenting Lists Using Social Data
  13. Act-On Integration: Social Lead Scoring
  14. Marketo Integration: Social Lead Scoring
  15. Conversion Tracking With Marketo Forms 2.0
  16. Marketo Integration: Lead Segmentation
  17. Marketo Integration: Interesting Social Moments
  18. How to Set Up the Salesfusion Integration
  19. How to Set Up the Pardot Integration
  20. Setting up the Google Analytics integration
  21. How to Set Up the Facebook Retargeting Integration
  22. How to Create a Facebook Audience Based on Social Behavior
  23. Attributing Social to Leads in Marketo
  24. How to Set up the AdRoll Integration
  25. Webhooks
  26. How to Connect Oktopost to Zapier
  27. Oktopost Tracking with Google Tag Manager
  28. How to Create Salesforce Cases From Assignments
  29. Setting up Integration Assets
  30. Social Click URLs
  31. Salesforce Campaign Naming Parameters Guide
  32. How to Track Conversion on Pardot Forms
  33. How to Track Conversions on Act-On Labs Forms
  34. How to Set Up Single Sign-on With AD FS
  35. How to Set Up Single Sign-on With Okta
  36. How to Set Up Single Sign-on With OneLogin
  37. How to Set Up The Facebook Lead Ads Integration

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