Importing Message Assets

Given the high number of social media posts that marketers are expected to create on a daily basis, sometimes it's easier to write them out onto a spreadsheet. With Oktopost, you can upload messages from a CSV file directly to Message Assets, which can later be accessed for scheduling.

Important note: The composition of a social post vary per network and each has its own conditions and caveats. This article covers the ins-and-outs of a social post components and how they are represented in a CSV file. It might take a few tries to get your initial CSV template to upload correctly, however, please reach out to your customer success manager if you need any additional guidance.

Uploading Message Assets

Since Message Assets are associated with campaigns, you'll need to select a campaign that you want your messages to be associated with. Within a campaign go to the Message Assets tab and click on the Import button, download the CSV template, fill it with social content and upload back to the campaign. If you use Excel or any other editing software make sure to save the file in UTF-8 encoded CSV format.

Field Reference

Note that uploading message assets requires following strict formats and structure per each social network. Please follow the reference below to make sure that your messages are formatted correctly.

Field Networks Mandatory Description
Network All Yes Type it exactly as written below, keep in mind capitalization:
Twitter
Facebook
LinkedIn
Instagram
Message All Yes This is the body of the post itself. If you are tweeting, make sure to include any links in this section. Please note they will be shortened upon publication. A link in a tweet counts as 23 characters.
LinkUrl Facebook, LinkedIn No Facebook and LinkedIn posts all support link attachments. This is why you don't need to include the link in the message itself. The link attachment is constructed using four fields: LinkUrl, LinkTitle, ImageUrl and Description.
LinkTitle Facebook, LinkedIn No Used to create headline shown in the link attachment.
ImageUrl Facebook, LinkedIn No Used to create the image (thumbnail) shown in the link attachment. The image must be in URL format with its file extension.
Description Facebook, LinkedIn No Used to create the description of the link attachment.
Picture Facebook, Twitter, Instagram No Used to upload an image to your post. The image must be in URL format with its file extension. 

Note for Facebook

On Facebook you can either have a link attachment or upload an image, but not both. This is irrelevant for Twitter and Instagram since they do not have a link attachment and the link is just a part of the Tweet itself. If you still would like to have a link in your Facebook image post, just include the link in the message itself, and don't use the link attachment option.

Examples

Facebook Message with Link Attachment

The following input:

Field Value
Network Facebook
Message Want to make your next B2B conference exhibit a worthy investment? Don't miss these 7 tips and best practices
LinkUrl https://www.oktopost.com/blog/prepared-first-business-conference-7-important-takeaways/
LinkTitle How I Prepared for My First Business Conference: 7 Important Takeaways
ImageUrl https://cdn-www.oktopost.com/blog/wp-content/uploads/2017/04/shutterstock_377075653-copy-715x357.jpeg
Description Heading into my first business conference in the buzzing city of London was quite overwhelming! Here are 7 tips and best practices to help you gain the most experience before at your next conference.
Picture  

Will result in:

Tweet with a Link

The following input:

Field Value
Network Twitter
Message 'Caught between a rock and a hard place': Publishers confess their biggest concerns http://digiday.com/uk/caught-rock-hard-place-publishers-confess-biggest-concerns/
LinkUrl 
LinkTitle 
ImageUrl 
Description 
Picture 

Will result in:

Tweet with an Image

The following input:

Field Value
Network Twitter
Message Don't become a victim to the empty scroll and prove #socialmediamarketing delivers real business value https://www.oktopost.com/blog/fuel-social-media-targeted-content/
LinkUrl 
LinkTitle 
ImageUrl 
Description 
Picture https://s3.amazonaws.com/com-oktopost-app-message-pictures/fd0813fd-ca0a-4b09-9c52-84f690894836/LinkedInPost3.png

Will result in:

Instagram with a Link

The following input:

Field Value
Network Instagram
Message Don't become a victim to the empty scroll and prove #socialmediamarketing delivers real business value https://www.oktopost.com/blog/fuel-social-media-targeted-content/
LinkUrl 
LinkTitle 
ImageUrl 
Description 
Picture https://s3.amazonaws.com/com-oktopost-app-message-pictures/3ad9935a-9a88-4d00-8238-9d3fd913ce68/n3wiwgwgebctranmautritam_crop_1070x1071_931,0_preview.jpg

Will result in:


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