How to Set Up the HubSpot Integration

HubSpot is an inbound marketing software that helps companies attract visitors, convert leads, and close customers. With the Oktopost HubSpot integration, you can automatically sync social activities with contact records in HubSpot to create more meaningful interactions with your customers.

To set up the integration, head over to the Integrations tab in your Oktopost account, click on Add Integration and choose HubSpot from the list. This will redirect you to HubSpot for authorization. Once you've completed the authorization process, you will be redirected back to Oktopost to configure the integration settings.

Sync Timeline Events

By turning this option ON, Oktopost will automatically send Timeline Events to HubSpot whenever it detects a social activity by a known contact. The supported activity types include:

  • Oktopost Link Click
  • Oktopost Comment
  • Oktopost Like
  • Oktopost Mention
  • Oktopost Direct Message

Each timeline event will contain detailed information and analysis about the activity, allowing to score and nurture based on social activities. See full lead activity reference here.

Track Social Clicks

By turning this option ON, the HubSpot website tracking code will be triggered whenever someone clicks on a shared okt.to link. HubSpot will treat it as a web page visit and will allow you to create reports, campaigns, and programs based on the redirect URL that will contain details about the link and post that were clicked on.

For example:

http://ok.domain.com/social/Twitter/My-Campaign-Name/Oktopost/blog,short/ui/uWy9DY?utm_campaign=My-Campaign-Name&utm_term=blog,short&utm_medium=Social&utm_source=Twitter

Please note that in order to use this option you will need to set up a CNAME first, and retrieve your HubSpot Account ID. For more information about the redirect link structure please read the following article.

Integrations

  1. How to Set Up The Marketo Integration
  2. How to Set up Social Insights for Salesforce.com
  3. How to Set up Data Sync for Salesforce.com
  4. How to Set Up The Eloqua Integration
  5. How to Set Up the HubSpot Integration
  6. How to Set Up The Salesforce Integration
  7. How to Find the Security Token in Salesforce.com
  8. How to Set Up the Bitly Integration
  9. How to Set Up the Feedly Integration
  10. How to Set Up the Act-On Integration
  11. Feedly Custom Sharing with Oktopost
  12. Act-On Integration: Segmenting Lists Using Social Data
  13. Act-On Integration: Social Lead Scoring
  14. Marketo Integration: Social Lead Scoring
  15. Conversion Tracking With Marketo Forms 2.0
  16. Marketo Integration: Lead Segmentation
  17. Marketo Integration: Interesting Social Moments
  18. How to Set Up the Salesfusion Integration
  19. How to Set Up the Pardot Integration
  20. Setting up the Google Analytics integration
  21. How to Set Up the Facebook Retargeting Integration
  22. How to Create a Facebook Audience Based on Social Behavior
  23. Attributing Social to Leads in Marketo
  24. How to Set up the AdRoll Integration
  25. Webhooks
  26. How to Connect Oktopost to Zapier
  27. Oktopost Tracking with Google Tag Manager
  28. How to Create Salesforce Cases From Assignments
  29. Setting up Integration Assets
  30. Social Click URLs
  31. Salesforce Campaign Naming Parameters Guide
  32. How to Track Conversion on Pardot Forms
  33. How to Track Conversions on Act-On Labs Forms
  34. How to Set Up Single Sign-on With AD FS
  35. How to Set Up Single Sign-on With Okta
  36. How to Set Up Single Sign-on With OneLogin
  37. How to Set Up The Facebook Lead Ads Integration

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