Social Click URLs
Once you configured an integration to track social clicks, every link click will be redirected through the CNAME you've set up. Each redirect will use the template below, based on the link that was clicked on:
http://[YOUR CNAME]/social/[NETWORK]/[CAMPAIGN NAME]/[SOCIAL_PROFILE]/[CAMPAIGN_TAGS]/[POST_SOURCE]/[LINK_HASH]
The clicks will show up in your marketing automation system or ads software as web page visits which you'll be able to segment, attribute and report by.
While the URL will contain most of the data in the path, additional parameters will be available in the query string. Here's the full list of available parameters:
URL | Definition |
---|---|
utm_medium | Will always be "Social" |
utm_source | The social network name: Twitter, Facebook, LinkedIn, Google |
utm_term | A comma separated list of campaign tags |
utm_campaign | The Oktopost campaign name |
utm_content | The source of the post: UI, Api, Autoposter, Bookmarklet, Board |
okt_campaign_id | The Oktopost campaign Id |
okt_profile_name | The name of the profile that was used to send the message |
okt_profile_id | The Id of the profile that was used to send the message |
okt_poster_name | The name of the user who posted the message |
okt_poster_id | The Id of the user who posted the message |
okt_post_id | The Id of the Oktopost post |
okt_message_id | The Id of the Oktopost message |
okt_remote_url | The link to the post on the social network site |