Social Click URLs

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Once you configured an integration to track social clicks, every link click will be redirected through the CNAME you've set up. Each redirect will use the template below, based on the link that was clicked on:

http://[YOUR CNAME]/social/[NETWORK]/[CAMPAIGN NAME]/[SOCIAL_PROFILE]/[CAMPAIGN_TAGS]/[POST_SOURCE]/[LINK_HASH]

The clicks will show up in your marketing automation system or ads software as web page visits which you'll be able to segment, attribute and report by. 

While the URL will contain most of the data in the path, additional parameters will be available in the query string. Here's the full list of available parameters:

URL Definition
utm_medium Will always be "Social"
utm_source The social network name: Twitter, Facebook, LinkedIn, Google
utm_term A comma separated list of campaign tags
utm_campaign The Oktopost campaign name
utm_content The source of the post: UI, Api, Autoposter, Bookmarklet, Board
okt_campaign_id The Oktopost campaign Id
okt_profile_name The name of the profile that was used to send the message
okt_profile_id The Id of the profile that was used to send the message
okt_poster_name The name of the user who posted the message
okt_poster_id The Id of the user who posted the message
okt_post_id The Id of the Oktopost post
okt_message_id The Id of the Oktopost message
okt_remote_url The link to the post on the social network site

Integrations

  1. How to Set Up The Marketo Integration
  2. How to Set up Social Insights for Salesforce
  3. Salesforce Insights Data and Reports
  4. How to Set up Data Sync for Salesforce
  5. How to Set Up The Social Advocacy Package For Salesforce
  6. How to Set Up The Eloqua Integration
  7. How to Set Up the HubSpot Integration
  8. How to Set Up The Salesforce Integration
  9. How to Set Up The Mautic Integration
  10. How to Set Up the Bitly Integration
  11. How to Set Up the Feedly Integration
  12. How to Set Up the Act-On Integration
  13. Feedly Custom Sharing with Oktopost
  14. Act-On Integration: Segmenting Lists Using Social Data
  15. Act-On Integration: Social Lead Scoring
  16. Conversion Tracking With Marketo Forms 2.0
  17. Marketo Integration: Lead Segmentation
  18. Marketo Integration: Interesting Social Moments
  19. How to Set Up the Salesfusion Integration
  20. How to Set Up the Pardot Integration
  21. Setting up the Google Analytics integration
  22. How to Set Up the Facebook Retargeting Integration
  23. How to Create a Facebook Audience Based on Social Behavior
  24. Attributing Social to Leads in Marketo
  25. Webhooks
  26. How to Connect Oktopost to Zapier
  27. How to Create Salesforce Cases From Assignments
  28. Setting up Integration Assets
  29. Social Click URLs
  30. Salesforce Campaign Naming Parameters Guide
  31. How to Track Conversion on HubSpot Embedded Forms
  32. How to Track Conversion on Pardot Forms
  33. How to Track Conversions on Act-On Labs Forms
  34. How to Set Up Single Sign-on With AD FS
  35. How to Set Up Single Sign-on With Okta
  36. How to Set Up Single Sign-on With OneLogin
  37. How to Set Up Single Sign-on With Google Apps
  38. How to Set Up The Facebook Lead Ads Integration
  39. Zapier Use Cases

Feedback and Knowledge Base

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