Lead Activities

Lead activities are social engagements (comment, like, share, link click, etc.) that Oktopost collects and stores to provide you with insights on how people are interacting with your brand on social media. Every lead activity is associated with a specific record in the People Database and can be synced with a corresponding lead inside your marketing automation or CRM platforms.

Supported Activities by Network

Twitter

  • Link Clicks
  • Mentions
  • Retweets
  • Replies
  • List and Unlist
  • Direct Messages
  • Quotes

Facebook Pages

  • Link Clicks
  • Reactions
  • Comments
  • Mentions
  • Direct Messages

Facebook Profiles

  • Link Clicks
  • Reactions
  • Comments

LinkedIn Profiles and Pages

  • Link Clicks
  • Reactions
  • Comments

Instagram

  • Comments

YouTube Channels

  • Link Clicks
  • Video Comments

WeChat

  • Link Clicks

Lead Activity Fields

Clicked on a shared link

Field Description
Click Date Time -
Click ID Reference to Oktopost activity ID
Network LinkedIn, Twitter, Facebook, Instagram, YouTube or WeChat
Campaign Tags A comma-separated list of keywords from Oktopost campaign
Campaign Name Oktopost campaign name
Message Keywords A comma-separated list of keywords extracted from the post content
Poster Name Name of the Oktopost user who scheduled the post
Profile Name Name of the social profile who shared the link
Post ID Reference to Oktopost post ID
Post Source UI, API, Board, Curation or Direct
Post Date Time The post date and time
Post Remote URL A link to the actual post on social media

Liked a social post

Field Description
Like Date Time -
Like ID Oktopost Activity ID
Network LinkedIn, Twitter, or Facebook
Campaign Tags A comma-separated list of keywords from Oktopost campaign
Campaign Name Oktopost campaign name
Message Keywords A comma-separated list of keywords extracted from the post content
Poster Name Name of the Oktopost user who scheduled the post
Profile Name Name of the social profile that shared the link
Post Source UI, API, Board, Curation or Direct
Post Date Time The post date and time
Post Remote URL Link to the post on social media

Reacted to a social post

Twitter and LinkedIn currently support only likes.

Field Description
Reaction Date Time -
Reaction ID Oktopost Activity ID
Type Reaction type
Network LinkedIn, Twitter, or Facebook
Campaign Tags A comma-separated list of keywords from Oktopost campaign
Campaign Name Oktopost campaign name
Message Keywords A comma-separated list of keywords extracted from the post content
Poster Name Name of the Oktopost user who scheduled the post
Profile Name Name of the social profile that shared the link
Post Source UI, API, Board, Curation or Direct
Post Date Time The post date and time
Post Remote URL Link to the post on social media

Commented on a social post

Field Description
Comment Date Time -
Comment ID Oktopost Activity ID
Network LinkedIn, Twitter, Facebook, Instagram, or YouTube
Campaign Tags A comma-separated list of keywords from Oktopost campaign
Campaign Name Oktopost campaign name
Message Keywords A comma-separated list of keywords extracted from the post content
Sentiment Positive, Negative, Neutral or Mixed
Comment Text -
Comment Keywords A comma-separated list of keywords extracted from the comment text
Poster Name Name of the Oktopost user who scheduled the post
Profile Name Name of the social profile that shared the link
Post Source UI, API, Board, Curation or Direct
Post Date Time The post date and time
Post Remote URL Link to the post on social media

Shared a social post

Field Description
Network Twitter
Share ID Oktopost Activity ID
Share Date Time The Share date and time
Campaign Tags A comma-separated list of keywords from Oktopost campaign
Campaign Name Oktopost campaign name
Message Keywords A comma-separated list of keywords extracted from the post content
Poster Name Name of the Oktopost user who scheduled the post
Profile Name Name of the social profile that shared the link
Post Id Reference to Oktopost post ID
Post Source UI, API, Board, Curation or Direct
Post Date Time The post date and time
Post Url Link to the post on social media

Mentioned on a social network

Field Description
Mention Date Time -
Mention ID Oktopost Activity ID
Mention Text -
Network Twitter or Facebook
Message Keywords A comma-separated list of keywords extracted from the message text
Sentiment Positive, Negative, Neutral or Mixed
Mention URL Link to the mention on social media

Sent a direct message

Field Description
Message Date Time -
Message ID Oktopost Activity ID
Mention Text -
Network Twitter or Facebook
Message Keywords A comma-separated list of keywords extracted from the message text
Sentiment Positive, Negative, Neutral or Mixed
Profile Name Name of the social profile that received the message

Added to a Twitter list

Field Description
Activity Date Time -
Activity ID Oktopost Activity ID
Profile ID The ID of the handle that added you to the list
List ID -
List Owner ID -
List Name Name of the list on Twitter
List URL Link to the list on Twitter
Subscribers Count The number of handles subscribed to the list
Members Count The number of handles included in the list

Removed from a Twitter list

This activity has the same fields as Added to a Twitter list above.

Notes

Activities on Advocate Profiles

For profiles that advocates connect through the advocacy board, Oktopost will not process or store activities on posts that were not sent through the platform.

API Limitations

Oktopost is only able to record social activities available via private and public APIs and in accordance with policies and throttle limits.

Privacy

Oktopost will not record comments or direct messages for personal Facebook and LinkedIn profiles.

Negative Interactions

Currently, Oktopost does not record negative interactions such as unlikes, deleted posts and deleted comments.

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