How to Set Up the HubSpot Integration

HubSpot is an inbound marketing software that helps companies attract visitors, convert leads, and close customers. With the Oktopost HubSpot integration, you can automatically sync social activities with contact records in HubSpot to create more meaningful interactions with your customers.

To set up the integration, head over to the Integrations tab in your Oktopost account, click on Add Integration and choose HubSpot from the list. This will redirect you to HubSpot for authorization. Once you've completed the authorization process, you will be redirected back to Oktopost to configure the integration settings.

Sync Timeline Events

By turning this option ON, Oktopost will automatically send Timeline Events to HubSpot whenever it detects a social activity by a known contact. The supported activity types include:

  • Oktopost Link Click
  • Oktopost Comment
  • Oktopost Like
  • Oktopost Reaction
  • Oktopost Mention
  • Oktopost Direct Message
  • Oktopost Share

Each timeline event will contain detailed information and analysis about the activity, allowing to score and nurture based on social activities. See full lead activity reference here.

Track Social Clicks

By turning this option ON, the HubSpot website tracking code will be triggered whenever someone clicks on a shared okt.to link. HubSpot will treat it as a web page visit and will allow you to create reports, campaigns, and programs based on the redirect URL that will contain details about the link and post that were clicked on.

For example:

http://ok.domain.com/social/Twitter/My-Campaign-Name/Oktopost/blog,short/ui/uWy9DY?utm_campaign=My-Campaign-Name&utm_term=blog,short&utm_medium=Social&utm_source=Twitter

Please note that in order to use this option you will need to set up a CNAME first, and retrieve your HubSpot Account ID. For more information about the redirect link structure please read the following article.

Integrations

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  3. Salesforce Insights Data and Reports
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  7. How to Set Up the HubSpot Integration
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  10. How to Set Up the Bitly Integration
  11. How to Set Up the Feedly Integration
  12. How to Set Up the Act-On Integration
  13. Feedly Custom Sharing with Oktopost
  14. Act-On Integration: Segmenting Lists Using Social Data
  15. Act-On Integration: Social Lead Scoring
  16. Conversion Tracking With Marketo Forms 2.0
  17. Marketo Integration: Lead Segmentation
  18. Marketo Integration: Interesting Social Moments
  19. How to Set Up the Salesfusion Integration
  20. How to Set Up the Pardot Integration
  21. Setting up the Google Analytics integration
  22. How to Set Up the Facebook Retargeting Integration
  23. How to Create a Facebook Audience Based on Social Behavior
  24. Attributing Social to Leads in Marketo
  25. Webhooks
  26. How to Connect Oktopost to Zapier
  27. How to Create Salesforce Cases From Assignments
  28. Setting up Integration Assets
  29. Social Click URLs
  30. Salesforce Campaign Naming Parameters Guide
  31. How to Track Conversion on HubSpot Embedded Forms
  32. How to Track Conversion on Pardot Forms
  33. How to Track Conversions on Act-On Labs Forms
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  35. How to Set Up Single Sign-on With Okta
  36. How to Set Up Single Sign-on With OneLogin
  37. How to Set Up Single Sign-on With Google Apps
  38. How to Set Up The Facebook Lead Ads Integration

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