How to Set Up The Facebook Lead Ads Integration

← Integrations

Lead Ads are a type of ad that allows you to run lead generation campaigns on Facebook. With Lead Ads, people who run into your ad can complete the form and register to your service without leaving Facebook, with just a couple of taps.

With the Oktopost Lead Ads integration, people who fill out the form on Facebook can be automatically captured and routed to your marketing automation instance, with additional, valuable data about their activity. At the moment, Oktopost supports syncing data to Marketo, Eloqua, and HubSpot. You can also use Webhooks to integrate new leads and lead activities with your system.

To start using the Oktopost Facebook Lead Ads integration, go to Integrations and click on Add Integration, select Facebook Ads, turn on Lead Ads and click Save.

Now, every new lead, coming from any of your Facebook Pages, will be automatically captured by Oktopost and sent to your People Database.

Next, if one of the marketing automation platforms mentioned above is connected, you will be able to choose for each instance whether you want Oktopost to create new leads and activities.

Facebook Lead Ad Activity

By having both the leads and activities synced separately you will able to use more data about each form fill and be able to create smarter segments, lists, and workflows. Here are the fields each form fill activity contains:

Field Description
FormFillId Reference to Oktopost activity ID
FormFillDateTime -
FormFillData The data from the form fill
FacebookFormId Reference to the Form ID in Facebook
FacebookAdId Reference to the Ad ID in Facebook
FacebookLeadId Reference to the Lead ID in Facebook
Network Facebook
ProfileName Name of the Facebook page
PosterName Name of the Oktopost user who set up the ad
CampaignName Oktopost campaign name
CampaignTags Comma-separated list of keywords from Oktopost campaign
MessageKeywords Comma-separated list of keywords extracted from the ad's content

Integrations

  1. How to Set Up The Marketo Integration
  2. How to Set up Social Insights for Salesforce
  3. Salesforce Insights Data and Reports
  4. How to Set up Data Sync for Salesforce
  5. How to Set Up The Social Advocacy Package For Salesforce
  6. How to Set Up The Eloqua Integration
  7. How to Set Up the HubSpot Integration
  8. How to Set Up The Salesforce Integration
  9. How to Find the Security Token in Salesforce
  10. How to Set Up the Bitly Integration
  11. How to Set Up the Feedly Integration
  12. How to Set Up the Act-On Integration
  13. Feedly Custom Sharing with Oktopost
  14. Act-On Integration: Segmenting Lists Using Social Data
  15. Act-On Integration: Social Lead Scoring
  16. Marketo Integration: Social Lead Scoring
  17. Conversion Tracking With Marketo Forms 2.0
  18. Marketo Integration: Lead Segmentation
  19. Marketo Integration: Interesting Social Moments
  20. How to Set Up the Salesfusion Integration
  21. How to Set Up the Pardot Integration
  22. Setting up the Google Analytics integration
  23. How to Set Up the Facebook Retargeting Integration
  24. How to Create a Facebook Audience Based on Social Behavior
  25. Attributing Social to Leads in Marketo
  26. How to Set up the AdRoll Integration
  27. Webhooks
  28. How to Connect Oktopost to Zapier
  29. Oktopost Tracking with Google Tag Manager
  30. How to Create Salesforce Cases From Assignments
  31. Setting up Integration Assets
  32. Social Click URLs
  33. Salesforce Campaign Naming Parameters Guide
  34. How to Track Conversion on HubSpot Embedded Forms
  35. How to Track Conversion on Pardot Forms
  36. How to Track Conversions on Act-On Labs Forms
  37. How to Set Up Single Sign-on With AD FS
  38. How to Set Up Single Sign-on With Okta
  39. How to Set Up Single Sign-on With OneLogin
  40. How to Set Up The Facebook Lead Ads Integration

Feedback and Knowledge Base

(thinking…)