Setting Up UTM Tagging

Oktopost allows you to dynamically add query parameters to any link that you share using the platform.

Oktopost links are unique and have attributes that tie them back to the social post that you shared them in. With this feature, you set up Oktopost to automatically append query parameters to your shared links and use the link attributes to populate the values for web tracking and attribution.

To turn it on, go to Setup > Tracking > UTM tagging, and enable it.

How it Works

Once enabled, your tracking configuration will apply to all the links that you previously shared and to the links in posts that you scheduled.

The default configuration will apply to the entire account, meaning all the links that you share from the platform. But you can override it, per campaign, under each campaign's settings tab.

While the default settings work seamlessly with most web tracking platforms, such as Google Analytics and others, you can modify both the parameter names and values to your needs. Here are the default configurations:

Field Value
utm_source %social_network%
utm_medium social
utm_content Oktopost-%social_network%
utm_campaign Oktopost-%campaign_name%

Note that some values contain enclosed variable names with percent signs. These variables will be replaced with dynamic data when users click on your links.

For example, if a user clicks on a link that you posted to John Doe's Twitter, they will redirect to: Doe&utm_campaign=Oktopost-2015-10-General Campaign

Dynamic Variables Reference

You can use the following variables to populate the values of your UTM parameters dynamically.

Variable Name Description
%account_id% The Oktopost account ID
%account_name% The Oktopost account name
%board_id% The advocacy board ID
%board_name% The advocacy board name
%campaign_id% The Oktopost campaign ID
%campaign_name% The Oktopost campaign name
%salesforce_campaign_id% The Salesforce campaign ID
%profile_id% The Oktopost profile ID
%profile_name% The Oktopost profile name, e.g. John's Twitter
%profile_network_id% The profile's network ID
%message_id% The Oktopost message ID
%postlog_id% The Oktopost social post ID
%remote_post_id% The social post ID
%remote_post_url% The link to the social post
%post_id% The Oktopost post ID
%post_source% UI, Board, or Bookmarklet
%social_network% Twitter, LinkedIn, Facebook, Instagram, or WeChat
%tags% A comma-separated list of message tags
%user_id% The Oktopost user ID
%user_name% The Oktopost user name
%content_type% Text, Video, Image, GIF, Gallery, or Link

You can mix and match static values alongside variables, for example, %campaign_name%-Oktopost will result in "Campaign Name-Oktopost."

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