Marketo Integration: Interesting Social Moments

Marketo's munchkin code accumulates data about your prospect's behavior on your website, emails, and content. From your Sales team’s perception, Marketo Sales Insight aggregates all this data into a nicely organized bundle for them to experience the coolness that Marketo delivers.

Creating Interesting Moments in Marketo enables your sales team to quickly consume information and run with it! Now, with the Marketo integration, you can create new Interesting Moments based on social clicks, whether the traffic is going to your website or to a third party.

This example is going to show how to create an Interesting Moment when a prospect clicks on at least three social links in the past two weeks.

Step 1: Look for Web Page Visits

The Smart List of the Interesting Moment will look for web page visits that start with ok.oktopost.com (yours will be different, depending on the integration setup). This means that the lead clicked on a social link. In our example we only want to catch non-customers, so we filter on the SFDC Type as well.

Step 2: Create an Interesting Moment

In the flow, simply create an Interesting Moment and name it "Socially Active".

Step 3: Schedule a Campaign

Since this is a batch campaign, you'll need to schedule it to run on a daily basis. We've also limited the lead to flow through the campaign to once every 45 days.

Once the "Socially Active" Interesting Moment is set up, it will automatically appear in the Marketo Sales Insight. You can also use it as a trigger in other programs, for example, to send an alert to the lead owner.

Integrations

  1. How to Set Up The Marketo Integration
  2. How to Set up Social Insights for Salesforce
  3. Salesforce Insights Data and Reports
  4. How to Set up Data Sync for Salesforce
  5. How to Set Up The Social Advocacy Package For Salesforce
  6. How to Set Up The Eloqua Integration
  7. How to Set Up the HubSpot Integration
  8. How to Set Up The Salesforce Integration
  9. How to Find the Security Token in Salesforce
  10. How to Set Up the Bitly Integration
  11. How to Set Up the Feedly Integration
  12. How to Set Up the Act-On Integration
  13. Feedly Custom Sharing with Oktopost
  14. Act-On Integration: Segmenting Lists Using Social Data
  15. Act-On Integration: Social Lead Scoring
  16. Marketo Integration: Social Lead Scoring
  17. Conversion Tracking With Marketo Forms 2.0
  18. Marketo Integration: Lead Segmentation
  19. Marketo Integration: Interesting Social Moments
  20. How to Set Up the Salesfusion Integration
  21. How to Set Up the Pardot Integration
  22. Setting up the Google Analytics integration
  23. How to Set Up the Facebook Retargeting Integration
  24. How to Create a Facebook Audience Based on Social Behavior
  25. Attributing Social to Leads in Marketo
  26. How to Set up the AdRoll Integration
  27. Webhooks
  28. How to Connect Oktopost to Zapier
  29. Oktopost Tracking with Google Tag Manager
  30. How to Create Salesforce Cases From Assignments
  31. Setting up Integration Assets
  32. Social Click URLs
  33. Salesforce Campaign Naming Parameters Guide
  34. How to Track Conversion on Pardot Forms
  35. How to Track Conversions on Act-On Labs Forms
  36. How to Set Up Single Sign-on With AD FS
  37. How to Set Up Single Sign-on With Okta
  38. How to Set Up Single Sign-on With OneLogin
  39. How to Set Up The Facebook Lead Ads Integration

Feedback and Knowledge Base