Marketo Integration: Interesting Social Moments

Marketo's munchkin code accumulates data about your prospect's behavior on your website, emails, and content. From your Sales team’s perception, Marketo Sales Insight aggregates all this data into a nicely organized bundle for them to experience the coolness that Marketo delivers.

Creating Interesting Moments in Marketo enables your sales team to quickly consume information and run with it! Now, with the Marketo integration, you can create new Interesting Moments based on social clicks, whether the traffic is going to your website or to a third party.

This example is going to show how to create an Interesting Moment when a prospect clicks on at least three social links in the past two weeks.

Step 1: Look for Web Page Visits

The Smart List of the Interesting Moment will look for web page visits that start with (yours will be different, depending on the integration setup). This means that the lead clicked on a social link. In our example we only want to catch non-customers, so we filter on the SFDC Type as well.

Step 2: Create an Interesting Moment

In the flow, simply create an Interesting Moment and name it "Socially Active".

Step 3: Schedule a Campaign

Since this is a batch campaign, you'll need to schedule it to run on a daily basis. We've also limited the lead to flow through the campaign to once every 45 days.

Once the "Socially Active" Interesting Moment is set up, it will automatically appear in the Marketo Sales Insight. You can also use it as a trigger in other programs, for example, to send an alert to the lead owner.


  1. How to Set Up The Marketo Integration
  2. How to Set up Social Insights for Salesforce
  3. Salesforce Insights Data and Reports
  4. How to Set up Data Sync for Salesforce
  5. How to Set Up The Social Advocacy Package For Salesforce
  6. How to Set Up The Eloqua Integration
  7. How to Set Up the HubSpot Integration
  8. How to Set Up The Salesforce Integration
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  10. How to Set Up The Mautic Integration
  11. How to Set Up the Bitly Integration
  12. How to Set Up the Feedly Integration
  13. How to Set Up the Act-On Integration
  14. Feedly Custom Sharing with Oktopost
  15. Act-On Integration: Segmenting Lists Using Social Data
  16. Act-On Integration: Social Lead Scoring
  17. Marketo Integration: Social Lead Scoring
  18. Conversion Tracking With Marketo Forms 2.0
  19. Marketo Integration: Lead Segmentation
  20. Marketo Integration: Interesting Social Moments
  21. How to Set Up the Salesfusion Integration
  22. How to Set Up the Pardot Integration
  23. Setting up the Google Analytics integration
  24. How to Set Up the Facebook Retargeting Integration
  25. How to Create a Facebook Audience Based on Social Behavior
  26. Attributing Social to Leads in Marketo
  27. Webhooks
  28. How to Connect Oktopost to Zapier
  29. How to Create Salesforce Cases From Assignments
  30. Setting up Integration Assets
  31. Social Click URLs
  32. Salesforce Campaign Naming Parameters Guide
  33. How to Track Conversion on HubSpot Embedded Forms
  34. How to Track Conversion on Pardot Forms
  35. How to Track Conversions on Act-On Labs Forms
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  37. How to Set Up Single Sign-on With Okta
  38. How to Set Up Single Sign-on With OneLogin
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  40. How to Set Up The Facebook Lead Ads Integration

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