The Google Analytics integration allows you to track clicks on any link published with Oktopost on Google Analytics.
The tracking is done by way of events. For each click, Oktopost will trigger an event called an OktoClick in Google Analytics. Oktopost will also attach the Campaign name and social network where the link was shared.
Setting Up the Integration
To set up the integration you will be required to create a CNAME record. Once the CNAME is ready, head over to Google Analytics → Admin → Tracking Info → Tracking Code, copy the tracking ID and paste into the integration setup in Oktopost.
Accessing the Data in Google Analytics
To view events head over to Google Analytics → Reporting → Behaviour → Events. The Event Category that will be synced with every social click is called OktoClick, while the relevant social network and Oktopost Campaign name will be synced as the Event Action and Event Label respectively.
|Event Action||Social Network where the link was shared|
|Event Label||Oktopost Campaign name|
Creating a Custom Dashboard
While the event data can be analyzed according to various verticals, we've created a simple dashboard you can start with. To add it to your Google Analytics reports simply head over to Dashboards → New Dashboard → Import From Gallery, look for Oktopost Social Clicks and click on Import.
The Oktopost Social Clicks Dashboard displays modules with the following information:
- Social Clicks by Network
- Top Campaigns
- Social Clicks over time
- Social Clicks by Country