How to Create a Facebook Audience Based on Social Behavior

The Oktopost Facebook Ads feature provides an easy way to retarget all audiences that click on any of your social links, regardless of Network. Since Oktopost is aware of the link context, you are able to use this data to segment and create specific audiences in Facebook based on interest.

Creating the Facebook Audience is accomplished with these few simple steps.

Step 1: Create Custom Audience

In your Facebook management console, create a new custom audience.

Step 2: Select Website Traffic

Select Website Traffic for the audience source.

Step 3: Select Custom Combination

On the next screen, select Custom Combination.

Step 4: Choose Event

Under the Include section, choose Event and select SocialClick.

Step 5: Choose Filters

From here on, you can choose specific metadata that filters on the relevant audience for this specific segment. The example below shows a filter where the campaign tag is compliance. Finish by providing the Audience with a name and click on the Save Audience button.

Integrations

  1. How to Set Up The Marketo Integration
  2. How to Set up Social Insights for Salesforce
  3. Salesforce Insights Data and Reports
  4. How to Set up Data Sync for Salesforce
  5. How to Set Up The Social Advocacy Package For Salesforce
  6. How to Set Up The Eloqua Integration
  7. How to Set Up the HubSpot Integration
  8. How to Set Up The Salesforce Integration
  9. How to Find the Security Token in Salesforce
  10. How to Set Up the Bitly Integration
  11. How to Set Up the Feedly Integration
  12. How to Set Up the Act-On Integration
  13. Feedly Custom Sharing with Oktopost
  14. Act-On Integration: Segmenting Lists Using Social Data
  15. Act-On Integration: Social Lead Scoring
  16. Marketo Integration: Social Lead Scoring
  17. Conversion Tracking With Marketo Forms 2.0
  18. Marketo Integration: Lead Segmentation
  19. Marketo Integration: Interesting Social Moments
  20. How to Set Up the Salesfusion Integration
  21. How to Set Up the Pardot Integration
  22. Setting up the Google Analytics integration
  23. How to Set Up the Facebook Retargeting Integration
  24. How to Create a Facebook Audience Based on Social Behavior
  25. Attributing Social to Leads in Marketo
  26. How to Set up the AdRoll Integration
  27. Webhooks
  28. How to Connect Oktopost to Zapier
  29. Oktopost Tracking with Google Tag Manager
  30. How to Create Salesforce Cases From Assignments
  31. Setting up Integration Assets
  32. Social Click URLs
  33. Salesforce Campaign Naming Parameters Guide
  34. How to Track Conversion on HubSpot Embedded Forms
  35. How to Track Conversion on Pardot Forms
  36. How to Track Conversions on Act-On Labs Forms
  37. How to Set Up Single Sign-on With AD FS
  38. How to Set Up Single Sign-on With Okta
  39. How to Set Up Single Sign-on With OneLogin
  40. How to Set Up The Facebook Lead Ads Integration

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