The Oktopost Facebook Ads feature provides an easy way to retarget all audiences that click on any of your social links, regardless of Network. Since Oktopost is aware of the link context, you are able to use this data to segment and create specific audiences in Facebook based on interest.
- Step 1: Create Custom Audience
- Step 2: Select Website Traffic
- Step 3: Select Custom Combination
- Step 4: Choose Event
- Step 5: Choose Filters
Creating the Facebook Audience is accomplished with these few simple steps.
Step 1: Create Custom Audience
In your Facebook management console, create a new custom audience.
Step 2: Select Website Traffic
Select Website Traffic for the audience source.
Step 3: Select Custom Combination
On the next screen, select Custom Combination.
Step 4: Choose Event
Under the Include section, choose Event and select SocialClick.
Step 5: Choose Filters
From here on, you can choose specific metadata that filters on the relevant audience for this specific segment. The example below shows a filter where the campaign tag is compliance. Finish by providing the Audience with a name and click on the Save Audience button.