How to Create a Facebook Audience Based on Social Behavior

The Oktopost Facebook Ads feature provides an easy way to retarget all audiences that click on any of your social links, regardless of Network. Since Oktopost is aware of the link context, you are able to use this data to segment and create specific audiences in Facebook based on interest.

Creating the Facebook Audience is accomplished with these few simple steps.

Step 1: Create Custom Audience

In your Facebook management console, create a new custom audience.

Step 2: Select Website Traffic

Select Website Traffic for the audience source.

Step 3: Select Custom Combination

On the next screen, select Custom Combination.

Step 4: Choose Event

Under the Include section, choose Event and select SocialClick.

Step 5: Choose Filters

From here on, you can choose specific metadata that filters on the relevant audience for this specific segment. The example below shows a filter where the campaign tag is compliance. Finish by providing the Audience with a name and click on the Save Audience button.

Integrations

  1. How to Set Up The Marketo Integration
  2. How to Install Social Insights for Salesforce
  3. Salesforce Social Insights Data and Reports
  4. How to Install Social Analytics for Salesforce
  5. How to Install Social Advocacy For Salesforce
  6. How to Set Up The Eloqua Integration
  7. How to Set Up the HubSpot Integration
  8. How to Set Up The Salesforce Integration
  9. How to Set up The Microsoft Dynamics Integration
  10. How to Set Up The Mautic Integration
  11. How to Set Up the Bitly Integration
  12. How to Set Up the Feedly Integration
  13. How to Set Up the Act-On Integration
  14. Feedly Custom Sharing with Oktopost
  15. Act-On Integration: Segmenting Lists Using Social Data
  16. Act-On Integration: Social Lead Scoring
  17. Conversion Tracking With Marketo Forms 2.0
  18. Marketo Integration: Lead Segmentation
  19. Marketo Integration: Interesting Social Moments
  20. How to Set Up the Salesfusion Integration
  21. How to Set Up the Pardot Integration
  22. Setting up the Google Analytics integration
  23. How to Set Up the Facebook Retargeting Integration
  24. How to Create a Facebook Audience Based on Social Behavior
  25. Attributing Social to Leads in Marketo
  26. Webhooks
  27. How to Connect Oktopost to Zapier
  28. How to Create Salesforce Cases From Assignments
  29. Setting up Integration Assets
  30. Social Click URLs
  31. Salesforce Campaign Naming Parameters
  32. How to Track Conversion on HubSpot Embedded Forms
  33. How to Track Conversion on Pardot Forms
  34. How to Track Conversions on Act-On Labs Forms
  35. How to Set Up Single Sign-on With AD FS
  36. How to Set Up Single Sign-on With Okta
  37. How to Set Up Single Sign-on With OneLogin
  38. How to Set Up Single Sign-on With Google Apps
  39. How to Set Up The Facebook Lead Ads Integration
  40. Zapier Use Cases
  41. How to Set up Oktopost for Bizible
  42. How to Format Dates in Salesforce Template Fields
  43. Social Attribution Parameters
  44. Lead Parameters
  45. How to Update an Existing Social Insights Installation

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