Click discrepancies between Oktopost and other platforms

Oktopost Clicks are defined by the number of clicks on shared links in your posts, meaning Link Clicks. In some cases, you may want to cross-reference click data from Oktopost with other platforms to get a complete picture of your social marketing funnel.

The list below includes the cases where the definition of clicks is different from Oktopost or cases where discrepancies may occur. Even if the platform you're using is not listed, we still recommend reading on as the reasons below may apply to your platform as-well.

LinkedIn Post Clicks

LinkedIn clicks are represented in Oktopost as Post Clicks. As opposed to link clicks, the clicks metric LinkedIn shows in their company page analytics are measured each time a user clicks on content in your post, the company name or the company logo. This metric doesn't include interactions (shares, likes, and comments) or followers acquired.

At this time, there's no way to cross-reference link clicks with LinkedIn as they do not offer this metric.

Facebook Post Clicks

Facebook actually does offer a Link Clicks metrics, however, it is not displayed on Page Insights. The clicks on Page Insights refer to Post Clicks, meaning the total number of clicks on your post. This may include offsite clicks to your website, page likes, post comments, event responses or app installs.

To review the number of Link Clicks on your Facebook page posts simply export data from Page Insights. The metric will show under the Lifetime Post Consumption tab in your downloaded Excel Sheet.

Google Analytics Sessions Vs Oktopost Clicks

Providing UTM tagging is turned on in your account, you will be able to track clicks from social to your website using Google Analytics (GA). However, since shared posts may contain links to external sites, these clicks will not be reflected in your GA dashboard.

If you wish to track all social clicks in GA, you can use the Google Analytics integration.

The Oktopost click count is dependant on our link shortener: okt.to. Each link that you share via Oktopost will get automatically shortened using okt.to and every click on an okt.to link will be recorded in your dashboard.

With that, if the http(s) prefix is omitted from any shared URL, Oktopost will not be able to recognize the link and will not shorten it. Since social networks still recognize links without http(s), users will still be able to click through these links and but the clicks they generate will not be recorded in Oktopost.

Other Discrepancies

Usually, when analyzing quantitive data, slight discrepancies are tolerable since they do not skew the complete picture. If you encountered a large deviation in your data which cannot be explained by any of the reasons above, please contact support.

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