Glossary of Terms
This table provides an alphabetical list of terms and their description in order to better understand and familiarize yourself with any action or feature available on Oktopost.
| Name | Description |
|---|---|
| API | Application Program Interface (API) is a set of routines, protocols, and tools for building software applications. An API specifies how Oktopost communicates with social networks and 3rd party software. |
| Acquisition Dashboard | An analytics dashboard is a tool for tracking conversions and identifying the most engaging channels and messages. |
| Advocacy | An activity which involves individuals or groups supporting, recommending, or voicing their opinion about the company and its product or service. Advocacy programs often incorporate media campaigns. |
| Advocacy Admin Panel | An interface which enables the person in charge of the advocacy program to manage advocacy boards and provide employees with messages to share. |
| Advocate | A person who publicly supports, promotes and influences others' decisions regarding a company's product or service. Advocates usually use media campaigns. |
| App Users | Individuals who have login access to the Oktopost platform. |
| Archive Campaign | An action which places a campaign in the archive. |
| Audience Dashboard | A dashboard which displays the total number of new and current followers, and segments audiences into networks and demographics. |
| Autoposter | A feature which allows users to easily schedule posts across multiple social profiles. |
| Board Users | Individuals who have login access to the social advocacy board to which they were invited. |
| Boards | A message board from which advocates/members can share content to their personal social profiles. |
| Browser Add-Ons | The Browser Add-Ons allow users to share content directly from their browser without ever having to leave the page. |
| Calendar | An editorial calendar provides a visual representation which allows users to manage and view their social media posts categorized by campaigns, profiles, networks, users, and campaign tags. |
| Campaign Tags | Used to group campaigns with similar keywords in order to analyze them side by side. They can be assigned when creating a new campaign and edited under each campaigns' settings tab. |
| Campaigns | An essential feature of Oktopost that enables the organization and measurement of social posts around specific marketing activities and topics. Every post scheduled in Oktopost is assigned to a specific campaign. |
| Channels | Refers to social media networks which represent the sources used to create each post. In Oktopost you can analyze performance by channel. |
| Clicks | The number of clicks on shared links in social posts. |
| Comments | The number of comments on shared posts. |
| Content Curation | The process of gathering information from around the web that is relevant to a particular topic or area of interest and then sharing it on social media. The idea is that marketers don't just share their own content; they also share others'. |
| Conversions | A conversion is any action a user makes that has value for your business. It can be anything from filling out a web-form to downloading a white-paper. |
| Delete Campaign | The action of deleting the campaign entirely from your account. |
| Detail Expands | The number of times a Tweet has been clicked on to see more details. |
| Engagement | Refers to people's interaction with content that you published on social media, including clicks, likes, comments, and shares. |
| Engagement Dashboard | A dashboard which allows users to view engagement metrics (e.g. clicks, shares, likes, comments) and engagement categorized by networks, channels, time of day, and campaigns. |
| Engagement Rate | The number of engagements relative to the number of potential impressions. |
| Hashtags | A hashtag—written with a '#' symbol—is used to index keywords or topics mainly on Twitter, but also on Facebook and Google+. |
| Impressions | The number of times your posts were potentially exposed in someone's feed. |
| Inbox | A feature which collects all the comments on posts published via the platform. It enables you to reply to them directly from the Oktopost interface. |
| Integrations | Oktopost enables users to connect and sync their social data with third party platforms such as Salesforce and Marketo. |
| Invite a Colleague | An option which allows colleagues to connect their social profiles or pages by sending them an email invite. |
| Keywords Stream | A Twitter stream that allows you to view and engage with tweets based on a keyword search. |
| Lead | An individual who has converted by leaving his/her personal information. |
| Licenses | Purchasing a license allows you to add assets such as advocates, social profiles, and users. |
| Likes | The number of likes on shared posts. |
| Links | Links attached to posts published via the platform. |
| Media Clicks | The number of clicks on your content, company name, or logo. Excluding interactions. Applies only for LinkedIn. |
| Mentions | The number of times your handles were mentioned on Twitter. |
| Message Asset | A message asset contains the text, link attachment or image, which is automatically saved after publishing a post. It can be created manually in the Message Assets tab. |
| Networks | A social network on Oktopost can be Facebook, LinkedIn, or Twitter. |
| Pause Campaign | An action that will pause all scheduled posts in a specific campaign. |
| Potential Impressions | The number of times your posts were potentially exposed in someone's feed. |
| Profiles | Personal social profiles. |
| Purge Campaign | An action that will delete all scheduled posts in a specific campaign. |
| Queue | A feature which allows to pre-define blocks of time in which you'd like your posts to be published. |
| REST API | Oktopost provides users with a public REST API with access to all the basic actions and data in a users' account. |
| Reach | The potential number of people who have seen shared items by board users. |
| Reconnect | Reconnecting social profiles is a part of a security process required by Facebook and LinkedIn every 60 days |
| Reports | Visual reports on various metrics that allow you to better analyze the data. |
| Roles | Roles and Permissions allow you to define each team member's access to each function inside the platform. |
| Scheduled Exports | This feature allows you to easily connect all your social analytics data from Oktopost to your business intelligence (BI) platform. |
| Shares | The number of times posts were shared or retweeted. |
| Streams | A feature which allows you to monitor social media channels in real-time and help engage with your audience. |
| Teams | This feature allows you to define groups of users with common access to specific social profiles and campaigns while preventing access to others. |
| Twitter Insights | An add-on to the platform's analytics. It enables accurate impressions data and additional engagement metrics for Twitter. |
| User Follows | The total number of users who are following your profiles and pages. |
| User Sessions | The total number of times an advocate has signed into the social board. |