Make report UI more appealing and improve filters
Reports could look better. Additionally, they are hard to filter sometimes as the filters aren't sticky so you need to re-do them and sometimes they don't work for the entire report. Furthermore, it is difficult to separate data from native/advocates/paid. Paid only works for LinkedIn. It's not easy to remove results from paid Twitter posts which add a lot of impressions but not a lot of engagement.
Ready-to-use reports are ok, but could be improved. Drilling down into data is not always easy. Requires sometimes too many clicks.