The ability to create lists within the greater settings of one's Oktopost account will allow for easier methods of filtration and search. From a Social Listening perspective, it will ensure consistency across all users as well as ease of use when there are numerous ways to say and/or spell keywords associated with a query. From a tagging/analytics perspective, the ability to create lists or select tags from a pick list of all that already exists will make it easier for users to group together tags in bulk.