I suggest you ...

Allow ad hoc utm_content on each post

It would be very useful for us to be able to assign a human-readable UTM Content tag to each post. Currently the only unique identifier we can apply is post_id. And while that allows us to attribute to an individual post, it is just a string of numbers.

When making a new post, users should have an optional field to enter in a utm_content tag that overrides the account setting.

A less elegant option (but still better than post ID) would be to have a keyword that would just take the first 30 (or so) characters of a post and assign that to the Content tag. Or perhaps 20 characters and a date-stamp. Or heck, worst case, nothing but a timestamp. That would still be better than post ID.

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    Ed Pastore shared this idea  ·   ·  Flag idea as inappropriate…  ·  Admin →

    2 comments

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      • AdminLiad Guez (Team Member, Oktopost) commented  ·   ·  Flag as inappropriate

        It's an interesting suggestion. Have you tried using the campaign UTM settings? If you're using campaigns thematically, you will be able to assign a unique utm_content tag per campaign and recognise it in your Google Analytics account.

      • Caitlin commented  ·   ·  Flag as inappropriate

        Definitely need a better and easier to use identifier for UTM content, than a post ID number - very manual

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