I suggest you ...

Multiple integrations

Managing multiple brands, with multiple Google Analytics, Marketing Automation accounts.

The only option for us is to use an Agency Account and purchase a separate Oktopost Business accounts for each brand - at (currently) double the cost this is unworkable.

2 options:

1. Change commercials, so that like you buy a total number of profiles (eg 50) and users (eg 10) and have the ability to split these into separate accounts eg 25 profiles and 5 users for Brand A and 25 profiles and 5 users for Brand B.

2. Change how the integration works, the way I see the Oktopost piece working is the following:
a. Go into Oktopost and in the account settings go to a new area in their account hierarchy called "set up brands".

b. The hierarchy would be similar to Hootsuite Enterprise where there are individuals (with individual permission groups), teams/departments, brands and profiles.
Note: country/region might also need to be looked at for large businesses with marketing operations in multiple countries/continents.

c. In the brand section I would add one for " Brand A" and one for "Brand B"

d. Under each of these I would then add the various social accounts

e. The admin could then select integration at an account level or brand level.

1 vote
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