We like to use the targeted audience function for our LinkedIn posts, since we have people following our LinkedIn page from all over the world. Like this we can for example create one post in multiple languages - and then target the right audience.

I really like this function, but what I would find helpful is if we could group the different posts I have to create for analytical purposes. Because it's the same post - just in other languages, or slightly adapted to give an industry specific messaging. But I still want to know how all the variations of the post together have performed, how many impressions, likes, clicks etc. I got for all the posts combined. And if I have 5 variations of my post, I would like to see in the analytics that I only had one post for that day, not 5. Because our audience will only see 1 post, depending on which segmentation they belong to.

Currently you are only able to add notes once you've either sent a post for approval, or after the fact when it's been approved. When you are working on a draft post (or several) and are waiting for additional information, (pictures, content, etc.) it would be nice to be able to add a note as you're working to be able to reference. I often look at my calendar and wonder why something is in draft and have to make manual notes. If this is added, you'll have all of the applicable notes right there and available. This would also help when numerous people are in the platform so everyone could see the notes and add their own. It would make the workflow process a lot smoother, especially in instances where posts are being reviewed prior to posting and you're posting your content for a longer period of time.

Currently the advocacy messages and the messages from social publishing are treated as two separate messages and are not linked. Once I copy a message to the advocacy board, I have to remember to change it if I make any changes to the original post on the social publishing platform.

It would be helpful to at least have a pop-up after saving the changes, asking if the post on the advocacy board should also be updated. This would be really helpful especially with the approval workflows. Like this we have to make sure the post is final and approved and then have to go into the post again and copy it to the board. If the creation of the advocacy message could be done with the first step and then also be created once the original post is approved, that would save us a couple of action steps.

Currently, without an image or video, an Instagram Post/Message cannot be saved as a draft, so if the image or video isn't ready yet, but the text is, it cannot be started and saved for a later time without inserting a placeholder image.

This works similarly for any post that isn't valid to be published, for example a post that goes over a social network's character limit similarly cannot be saved. Since this would only be saved as a draft, it could be worth saving this way, with a message stating the reason it couldn't in its current state be published.